Helping leaders and their teams become People of Influence
We judge the person we are talking to, so how are people judging you?
In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
The 8 Skills of Influence and Where To Start
Have you ever met a person who seemed to have influence wherever they went and with whomever they met? Someone universally admired, respected and with that rare power to get others to effortlessly follow their lead? This is the sort of person who can be described as having the Midas touch. King Midas of ancient […]