Blog
Helping leaders and their teams become People of Influence
We judge the person we are talking to, so how are people judging you?
In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
The 8 Skills of Influence and Where To Start
Have you ever met a person who seemed to have influence wherever they went and with whomever they met? Someone universally admired, respected and with that rare power to get others to effortlessly follow their lead? This is the sort of person who can be described as having the Midas touch. King Midas of ancient […]
The #1 Secret to Getting Standing Ovations
What’s the secret? Hint: the answer is in the title. I wonder how often you have been in an audience where you and the entire group around you felt a spontaneous need to stand and enthusiastically applaud a presentation you just heard. How often does this happen? And how often have you been the one […]
Your Story Could be Worth Billions: Here’s How to Tell It
There is a reason Disney has made billions. It is the same reason Star Wars has made billions. And it is the same reason Disney bought the Star Wars franchise last year for $4 billion. STORIES! Humans live on stories. And we pay handsomely for them. People have stories too. Barack Obama rose to power […]