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In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
Is it possible that your ability to influence others, get your dream job, get promoted, make sales and inspire others could all hinge on how often and broadly you smile? What if your propensity for smiling also dictated how long and fulfilling your marriage would be? Or how long your life was? Surely not! Well, […]
As I put pen to paper I realise just how passionate I am about this topic: about people having amazing careers. Perhaps it is because I spent my twenties bouncing between semi-satisfying jobs wondering if my desire to ‘find my passion’ was just a little bit silly. Was I the only one I wondered? Sometimes […]
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