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In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
Your calendar is filling up, your inbox is filling up, your to do list is growing and so is your heart rate. When the pressure builds at work, the default response for many of us is to think, “I’ll just have to take some of this home with me.” We take that pressure and put […]
Let me tell you a story… His name was Sampson. Despite an obscure upbringing on the prairies of Illinois he wanted to make a difference on the national stage. But over and over again he failed. His business failed leaving him with nothing. He tried to go into politics aspiring to be the ‘Clinton of […]
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