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In 1984 Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof […]
Let me tell you a story… His name was Sampson. Despite an obscure upbringing on the prairies of Illinois he wanted to make a difference on the national stage. But over and over again he failed. His business failed leaving him with nothing. He tried to go into politics aspiring to be the ‘Clinton of […]
If you are reading this sentence you have just witnessed the birth of the People of Influence blog. Welcome! You have also witnessed the birth of our new venture People of Influence. Both these debuts coincide with the literal birth of our beautiful little boy Evan ten weeks ago. My fellow co-founder of People of […]
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